Surekha Bhuyan PR and Startup Media Mentor e-mail: surekha.tzp@gmail.com Artificial Intelligence in India has crossed a defining threshold—from speculation to lived reality. What was once a future narrative is now a present force, actively transforming the country’s $250 billion IT
IDEATION: KNOW HOW TO BUILD YOUR STARTUP

By Pooja Bhatia, CEO, Inoberry LLC You have an idea. Maybe it came from a problem you faced personally, a gap you spotted in the market, or simply a nagging feeling that something could be done better. That’s ideation —
The Algorithmic Thread: Analysis of Fashion Technology, Artificial Intelligence, and the Structural Metamorphosis of the Global Apparel Industry
Introduction to the New Technological Epoch in Apparel The global apparel and fashion industry stands at a critical juncture, navigating a landscape defined by persistent macroeconomic volatility, shifting geopolitical alliances, and rapidly evolving consumer expectations. Amidst these compounding pressures, the
Why PR is now a growth lever for Indian startups
India’s startup ecosystem has witnessed remarkable growth over the past decade, evolving from a nascent entrepreneurial landscape into one of the world’s largest innovation hubs. Today, nearly 200,000 DPIIT-recognized startups operate across sectors such as fintech, healthtech, edtech, AI, and
Intellectual Property for Indian Startups: What Counts as Intellectual Property, Why IP Early Matters, and When to File
For many Indian startups, Intellectual Property (IP) is seen as a legal task to handle later. In practice, IP is a core business asset that should be considered from the earliest stages of building. You don’t need dozens of filings or a
Innovation and Startup Culture in the North-east with special emphasis on Assam
Entrepreneurial culture is a strategic foundation for economic transformation. Entrepreneurial culture integrates innovation, fostering both incremental growth and disruptive opportunities. And in recent times Northeast India is undergoing transition from being a resource-based economy into an innovation hub. Supported by
Why Logistics Is a Game-Changer for Startups

When people think of startups they usually imagine ideas, computers and a lot of money being invested. Startups need all these things to grow fast.. There is something else that is really important, for startups. That something is logistics. Logistics
Sustained Excellence in Enterprise Innovation: A Practitioner’s Playbook
Innovation at scale isn’t a slogan—it’s a system. In global corporates, the difference between sporadic wins and sustained excellence lies in disciplined orchestration: aligning ambition with mechanisms, culture with accountability, and partnerships with outcomes. As a practitioner, here’s what consistently
ELECTRIC VEHICLES (EV) IN THE START-UP WORLD

EV – a common abbreviation for electric vehicle, one that runs on an electric motor powered by a battery instead of an internal combustion engine. Sounds very encouraging in these times of ‘severe/hazardous AQI’, especially in a few parts of the
ROLE OF BANKING IN START-UPS

A startup is an early-stage company founded by entrepreneur(s) to develop a unique product, service, or business model and bring it to market, often characterized by a focus on high growth and scalability. Talking about India – we are now ranked
